一、单选题 (共 20 道试题,共 40 分)
1.?The （） plays its role in connecting Internet and proprietary network of banks.
2.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser's ().
D.Unifrom Resource Loactor field
3.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
4.The operation of the Web relies primarily on hypertext as its means of() .
A.access of internet
5.Manufacturer model is also called ()
A.a direct model
6.()is the flow of intermediate goods and services from one business to another.
B.the supply chain
7.() is a key factor in successfully moving products through the supply chain.
E.none of them
8.TPN refers to()
A.Trading Process Network Post
B.Trading Price Network Post
C.Trading Price Net Position
D.Trading Process Nigation Post
9.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
10.one of the best mesurements for what sells well on the Internet is ()
11.A search engine reads its () of sites and site information around the world for particular items searched on by users.
12.To B2B EC, the focus of vendors' competition has been turned from the products to ().
13.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
14.The supply chain is the flow of () and services from one business to another.
15.The Web is a large system of （） that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
16.()involves holesalers and retailers of goods and services.
17.Firewalls appear primarily in two flavors: application level gateways and ()
18.On the Internet, a?()?is a site that consists of links to other websites.
19.() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
B.incentive marketing model
20.()may be the major or sole source of revenue for the broadcaster.
A.The banner ads
二、多选题 (共 10 道试题,共 20 分)
21.Internet's effect on B2B business includes ()
A.efficiency of purchasing
B.efficiency of procurement process
22.?Firewalls appear primarily in two flavors: () and ().
A.application level gateways
23.The broadcaster is part of a complex network of()
24.Packet filtering firewalls identify and control traffic by examining the （），（），and ().
25.brokerage models include()
26.detailed client information such as()can help business to set their marketing strategies effectively.
D.mode of consumption
27.The basic categories of business models include()
28.a firewall is both policy and the implementation of that policy in terms of （），（），and (), as well as other security measures
29.Bluetooth is a proposed Radio Frequency specification for ()
30.Marketers with global goals are now establishing ()
B.multiple-language versions of their Web sites
三、判断题 (共 20 道试题,共 40 分)
31.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
32.The main purpose of an intranet is to share company information and computing resources with business partners.
33.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
34.incentive market provides suggestion for customers for making purchases from associated retailers.
35.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
36.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
37.Despite their limitation, however, these systems may eliminate---or significantly reduce---the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
38.information management is a key factor in successfully moving products through the supply chain.
39.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
40.Two levels of network policy directly influence the sales, installation and use of a firewall system.
41.To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
42.ERP is often referred to as front-office software.
43.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
44.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
45.lite EDI will significantly reduce the costs of the companies in threi business.
46.Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency.
47.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.
48.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
49.The web advertising model is an extension of the traditional media broadcast model
50.A business model is the method of doing business by which a company can sustain itself.